Content manager
BOYS & GIRLS CLUBS OF METRO DENVER
At Boys & Girls Clubs of Metro Denver, I joined a newly-created Marketing team supporting centralized operations and 21 Clubs across the Metro Denver area. We implemented a vibrant new brand designed to reflect the energy of the kids we served and equipped colleagues at all levels of the organization to use it effectively.
SOME HIGHLIGHTS
Launched donor newsletter, growing open rate from 25% to 54% in nine months.
LinkedIn strategy led to 25% growth in followers in six months.
BLOG POSTS I WROTE
A Day at the Club with Daniel | Suicide Prevention Awareness Month 2022 | More than a Team: Sports at the Club
Combining Copy and Design
I designed sandwich boards and other physical signage elements to encourage people to join the Club. I loved playing with our bright, fun brand and working to appeal to kids and parents.
Boys & Girls Clubs of Metro Denver Style Guide
Style Guide Table of Contents
A guide to asset-based messaging